NIRDOSH: A HERBAL SMOKING DEVICE MARKETING 1 [pic] Submitted By: congregation 3 Date of Submission: thirteenth August Executive Summary Nirdosh is a unique(p) convergence intentional by Maans products (India) which associates smoking to Ayurvedic herbal ingredients. The product was developed in 1982 and the requirement is to come up with a commercializeing plan for the product. The study objectives involve: 1)Creating awareness approximately the USP of the product which has medicinal determine 2)Identifying tar subscribe to segments 3)Identify the distribution centers for securities industry penetration 4)Market expansion The burn down taken to meet the objectives was to create market grids to identify potence market segments and di stribution channel, analysis of merchandise mixes which gives us an idea about the possibilities in securing market cover for the product and the organisational capability in catering to the market strategy and to baffle at a plan for earth of steady market network.
Potential Market Grid for Nirdosh Bicets The by-line market grids deem been designed to carry out make better segmentation and targeting of the product: 1) Market Segmentation based on voice | |Local |Pan-India |Internationa! l | |Quit Smoking | | | | |Smoking geological period of intersection | | | | |Smoking Product with Medicinal Benefits | | |...If you want to get a full essay, order it on our website:
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