Advertising media industry Essay Example for Free

Advertising media industry EssayI am student in a work agreement agency called STG Media Corporation, a company which dedicates their mission and vision in providing accountable publicizing solutions. In my 7 week placement here in the corporation, I learned a lot and discovered that nothing beats on-hand experience in workings. Week One (provide date) It was a week of anticipation, stress and learning. How does one soul deal with work placement? The first day was dedicated with meeting the executive staff, the working staff, and introduction to what the company is. STG Media Corp. is an interesting work placement agency. I learned rough the company through one of my friends and I thought that working for a media company will be so great comminuted did I know that it is a lot difficult. The first thing that came up in my mind when STG Media Corp. was watched is that it is just an advertising company. But it is distinct. The company details their expediency in the concept of accountable advertising, in which they refine ingrain advertising media in context of the 21st century need.As a communication student, this was number one to worry me. After the primary day of introduction, I get to know more ab bring out the company and the thought that it is not the conventional type of advertising agency made me overwhelmed with the job and the condition in the work place. This week, I was designated to the grade Media Research, print Media Planning and Market Analysis of one of the companys client. The company of a branded sports drink is asking STG Media Corp.to help them with the advertising promotion in one of the new products they will launch in about 5 months time. The first thing I did was to interview the sports drink company representative about the nature of their company. I went to their office was so anxious to do the interview that I forgot to bring my recorder, which is considered as one of the great mistakes before doing an interview, comin g unprepared. But the good thing is, I did the interview well.I was granted the set questions of STG Media Corp., questions that are required to be asked to the client, and throughout the interview, I inserted some of the questions I thought myself to be able to get a good heart of fact for the company. As inexperienced as I am in working for the company, one of the greatest skill I learned is to communicate in effect and luckily I am able to do that with this interview. During the week, one of the great challenges I faced was inputting the vital information of the companys client to their database called the Print Media Buying System.The PMBS which is the companys own database generates detailed market research, analysis reports accounting for all aspects such as demographic information, buying trends and other print media recommendations. I really asked for help this time as since I was not acquainted with the kind of technology they used in the roleicular system. But later(pr enominal) I got the hang of it and was commended for a job well done in collecting information from the client. Week 2 (provide date) Before the work placement began, I was told that I will be working full time in one of the companys venture with a famous sports drink brand.I thought that would be easy since I dont have to do all the other work, but the challenged I soon found out during the second week is that the process of STG Media Corp. as an advertising consultant is a process to which many steps are taken. This week I am part of the Creative Team designated by the company to help the sports drink brand. Although I must be clear that I was just a part of the team, doing low job that the professionals are tasked to do. I learned one great thing about the print media industry, 75% of advertisement fail because of weak creative and non-compelling ad copy.Its true that one of the strengths of a great brand is not just with its quality, but through rigorous and effective advertisi ng that they create. Before working here, I thought that companies only advertise for the sake of advertising, but companies do take this strategy very seriously. On the third day of this week, I was asked to go steady at one print ad for five seconds during one of the meetings of the Creative Team. They asked me questions rigorously, whether it be based on the appearance or the content.I answered them frankly and mention the things that I would personally think about the ad if I was just a normal consumer looking at the advertisement. Several times, the Team will sign and argue their points with me, but all was attributed to presenting a better advertisement for the client. During this week, as unprofessional to assume the role of being a advertiser consultant, I was rigid in the position of the consumer, the Teams viewpoint on the things they realize about the brand and how they can effectively approach working for the client.I really felt like my ideas were respected and inclu ded to the Creative Teams analysis of the product. This week, I also was comfortable with the workplace. I am familiar with the different employees and get to have small talks with them through several breaks. Its interesting how some of them had assumed I am part of the Creative Team when in fact I am just a student on work placement.