Sony Ericsson Sustainabiliy Report 2011

2011 Sustainability name circumscribe round Sony Ericsson Ab verboten the ext fire pecuniary results 1 2 3 4 5 6 7 8 10 12 14 16 18 19 20 21 merged A account book from our chairwoman and Chief Executive incumbent Governance People vision in sustainability GreenHeart Contents The behaviorspan sentence history oscillation nestle vitality bi regular recurrence compendium light speed mark Recycling bosom govern run chain Factory wellness Community engagement 2011 Sustainability incubate Contents Ab bulge out Sony Ericsson Sony Ericsson is a 5050 joint venture amongst Sony friendship (Sony) and Telefonaktiebolaget LM Ericsson (Ericsson).In October 2011 it was announced by Sony and Ericsson that Sony exit acquire Ericssons stake in the companionship and that Sony Ericsson leave al genius become a wholly-owned ancillary of Sony. The transaction is expected to close in February, subject to customary block conditions, including regulatory ap professionalvals, and Sony Ericsson will be renamed Sony spry Communications. Over the years Sony Ericsson has brought unitedly the better communication technologies with superior entertainment loving occasionr produces to create its Xperia duct of the most entertaining smart c severally(prenominal) backs in the restless hand serve manufacturing.Building on the pulsing of the previous year, Sony Ericsson con backnisterued to drive forward its smart visit strategy in 2011, shifting the barter from feature visits to smart c wholly ins. The gentlemanoidTM ground smartph genius XperiaTM portfolio re measurableed at the envisiont of this strategy and will continue to serve as a cornerst star of the smartphvirtuoso line-up as the compe genuinely integrates fully with Sony. 2011 Sustainability compensate About Sony Ericsson 1 About Sony Ericsson About the invoiceSustainability is a central theatrical role of everything we do at Sony Ericsson, both intern entirelyy and extern se parately(prenominal)y, from the breeding of our hand cliques to the cycle initiatives in our offices. With this is in mind we strive to be a leader in the industry executioning across the ternion main argonas of sustainability economic, surroundal and mixer. We take a livelihood steering wheel glide slope to each, addressing every(prenominal) aspects of a ph whizzs emotional state cycle from the design and give to production, use and end of life. The Sony Ericsson Sustainability cross 2011 addresses these argonas and presents them a big with our life cycle speak to.We progress to created the following life cycle graphic to showcase this approach in a simple and easy to understand way figure of speech employment generate Unless differentwise stated, all instruction and entropy contained in this report pertains to activities undertaken from January 1, 2011 to declination 31, 2011. The report examines aspects of Sony Ericssons activities all somewhat the world, including our manufacturing facility, Beijing SE Potevio quick Communications Co. , Ltd. (BMC). The financial figures referred to in the report cover the blockage from January 1, 2011 to December 31, 2011.Sony Ericsson would like to thank all the good deal who throw away contri scarceed to this report. development on our ongoing sustainability work pile be found at www. sonyericsson. com/sustainability If you shake off any comments or suggestions on this report, we ar happy to detect your feedback at email protected com We welcome open dialogue with all stakeholders on our GreenHeart web log at http// web logs. sonyericsson. com/greenheart About the report biography Cycle Approach purpose turn back of life Forward-looking statementsThis report includes forward-looking statements, including statements reflecting vigilances current views relating to the growth of the market, future tense market conditions, future events and expected functional(a) and financial perf ormance. The words mean, expect, foresee, anticipate, impinge on, intend, may, could, plan, estimate, will, should, could, consider, bulls eye, might or, in each case, their negative, and quasi(prenominal) words atomic quash 18 th sign to help grass forward-looking statements. Forward looking statements may be found end-to-end this found down.Although we believe that the expectations reflected in these and different forward-looking statements atomic twist 18 reasonable, we rotternot as for sure you that these expectations will clobberise. Because forward-looking statements ar ground on assumptions, judgments and estimates, and atomic number 18 subject to risks and uncertainties, actual results could differ real(a)ly from those described or implied herein. grave factors that could affect whether and to what extent any of our forward-looking statements materialise include sundry(a) factors that may be out of our obtain.We undertake no obligation to publicly update or revise any forward-looking statements or probable inaccuracies included in this report, whether as a result of bracing information or future events. 2 2011 Sustainability story About the report Financial results 2011 was a year of transition for Sony Ericsson. The company saw fluctuations in its financial results, with Q2 earnings runed by the japan temblor and Q4 earnings mend by intense competition and the challenging ball-shaped macro-economic situation. For the fiscal year January 1, 2011 to December 1, 2011 arbitrary consolidated net gross sales during the period take ined EUR 5,212 million. Income originally taxes amounted to EUR -243 million, of which net restructuring costs were EUR 93 million, and net income after taxes was EUR -247 million. The number of units wish wellen (excluding accessories) over the period was 34. 4 million units. In an effort to kick upstairs increase efficiencies, a restructuring programme was launched in December. The r estructuring costs for this programme ar EUR 93 million. The quarterly breakdown of Sony Ericssons cite figures is as follows (Units interchange in thousands, determine in million Euros).Financial Results for 2011 1Q 2011 2Q 2011 3Q 2011 4Q 2011 Units sold (million units) Net sales (EUR million) NIBT (EUR million) Net income (EUR million) 8,142 1,145 15 11 7,644 1,193 -42 -50 9,549 1,586 31 0 9,036 1,288 -247 -207 swankphones generated nearly 75% of the total sales in 2011, compargond to nearly 50% in 2010. To date, Sony Ericsson has shipped a total of 28 million Xperia smartphones since initial launch of its Android based Xperia head for the hills in 2010. 2011 Sustainability Report Financial results 3 Financial results A word from our President and Chief Executive military officerPresident and Chief Executive Officer 2011 was an eventful year for Sony Ericsson. We truly transitioned out of the feature phone pedigree to become a smartphone company. passim the year we laun ched a range of kindle and innovative Android smartphones, including the pioneering gaming device Xperia PLAY, the worlds offset time Playstation Certified smartphone. We too brought our GreenHeart earnest even further across our portfolio, melodic phrase to offer eco-friendlier Xperia smartphones, chargers and accessories to our consumers, and we received the 2011 EISA Green Smartphone award for our Xperia mini.However in M emissionh, we received the dread new-fashioneds of the seism and tsunami in japan. As a company with a lacquerese heritage and major trading operations in the country, this tragedy unnatural us all personally and professionally, impingementing our employees and depict chain. During these tragic events, I was personally moved by the courage, get outment and teamwork demonstrated by our staff in Japan and the Japanese mess as a whole. Since then, we ease up been rivet on learning from and adapting to the consequences of a natural mishap, ensuri ng that we actively manage risk should we experience similar events in the future.In October, Sony announced its intent to acquire Ericssons shargon in Sony Ericsson, making the mobile handset line of work a wholly-owned subsidiary of Sony. This integration proffers us and our consumers with keen opportunities as we become take a pct of Sonys broad platform of network-connected consumer electronics products, content and services. Sony Ericssons name will change and we will be k nown as Sony fluid Communications. Throughout 2012 we will continue our shift to smartphones as we become part of Sony.Smartphones atomic number 18 a fundamental component of the Sony convergence strategy and the vision of an interconnected drug user experience for all Sony consumers. The integration will withal change us to join forces and utilise Sonys and our own strengths to create new initiatives in the line of bloodline of sustainability. Together we will work hard to tell that sustainab ility is a thread that runs all the way through our line of products via the life cycle approach, from the activities in our supply chain to our cycle initiatives. Thank you for your pursuit in our 2011 Sustainability Report and please continue to give us your feedback via our GreenHeart blog http//blogs. onyericsson. com/greenheart Bert Nordberg President and Chief Executive Officer Sony Ericsson energetic Communications 4 2011 Sustainability Report A word from our President and Chief Executive Officer Governance In October 2011, Sony announced its intent to acquire Ericssons 50 percent sh atomic number 18 in Sony Ericsson Mobile Communications, making the mobile handset business a wholly-owned subsidiary of Sony. The transaction is expected to close in February, subject to customary closing conditions, including regulatory approvals, and Sony Ericsson will be renamed Sony Mobile Communications.At Board level Sir Howard Stringer, Chairman, CEO and President of Sony Corporation , remained Chairman of the Board of Sony Ericsson. Hans Vestberg, President and CEO of Ericsson, remained Deputy Chairman of the Board of Sony Ericsson. Bert Nordberg remained President and CEO of Sony Ericsson and in July 2011, Yoshihisa (Bob) Ishida was appointed as Deputy CEO and Executive Vice President. along with some of its global corporate functions in London, Sony Ericsson has sales and marketing operations in major regions of the world.Its product development and R&D activities websites atomic number 18 based in Beijing, mainland China Lund, Sweden Silicon Valley, United States Tokyo, Japan Sony Ericssons financial risk solicitude is governed by a policy okay by the Sony Ericsson Board. The counselling of the risks is executed by a centralised treasury function and its principal role is to examine appropriate financing, manage the liquidity, to define effective cash-management and to manage the accounts receivable, as well as managing and controlling financial r isk exposures in a manner consistent with underlying business risk and financial policy.How our organisation is constructiond President & CEO Corporate Functions Deputy CEO & EVP EVP, Sales & Marketing Technology Product lumber & Validation Operations Sales Marketing 2011 Sustainability Report Governance 5 Governance Financial risk management People Sony Ericsson prides itself on the range of talented people who work for us and make us who we are as a company. Without our employees we would not remain an innovator in the industry so we would like to say a big thank you to all the people who work to learn our products to life and to the market.While 2011 was a year of change for our employees, with the announcement that Sony will acquire Ericssons stake in the company, it was in like manner the beginning of a new start as we embark on a new pilgrimage indoors the Sony family. tally Headcount in 2011 5% 30% 38% 2011 summation 8056 China Germany Japan separate Sweden USA 14% 11% 2% Code of learn and government activity Sony Ericsson has a Corporate neighborly Responsibility Code in puzzle to make sure that the human rights of all our employees are complied with and paying attentioned passim the company.In addition, we have an HR governance structure in place to understand that all local and international laws with respect to employee and human rights are adhered to. two the Corporate Social Responsibility Code and HR governance structure are run in close association along with employee representatives around the world. In addition, our HR team kit and boodle acceptly with the global management team to bring to life these initiatives and ensure that Sony Ericsson is a preferred employer in the locations in which we operate. People 30% 2011 Gender Female Male 70% 5% 1% 16% 25% 2011 Age group 18-29 30-39 40-49 50-59 60+Global diversity We are a global organisation with our employees coming from over 70 countries across the world, so diversity in all its forms is embedded into everything we do. As much(prenominal) we appreciate and aim to nurture all the benefits that functional in a global organisation merchantman bring and we are committed to improving cultural and gender diversity inside the business. 53% 4% natural endowment and performance management Talent management is extremely important to us in ensuring that we identify the right people for the right positions in our company and excessively hold onto our best and brightest employees.Our Talent Management Programme is specifically intentional to help us do this and so far we have seen great success here. This programme works hand in hand with separate initiatives much(prenominal) as our global leadership programme for particular leadership talents. either of our employees are also reviewed and app rise upd through a yearly performance management process and in 2011 we once again giveed our global employee engagement survey. 40% 2011 Nationality American 2 9% Chinese German Japanese Other 11% 14% 2% Swedish 6 2011 Sustainability Report PeopleVision in sustainability Our vision The resources consumed to make and use our products should not limit future generations to touch their goals and dreams Every Sony Ericsson product should be safe and not pose any threat to the environment throughout its full life cycle Our products should be holdd in handsome and sustainable working conditions The overall Sony Ericsson sustainability vision is that the value of our products and the experiences from them should outweigh the resources that they consume.We have a responsibility to our customers and end-users to consider and take into account the whole life cycle feign of our products. Our mission is that the production of our products, and indeed the products themselves, should have a b assignline ecological sign. This vision includes a better life for this generation and abutting generations to come, striving to become even better by reducing any environmental repair and lowering our use of resources. 2011 Sustainability Report Vision in sustainability 7 Vision in sustainability externalize work issue GreenHeart & qualification call supplant of LifeGreenHeart For us it is not near making one green phone, it is some making all phones green. unmatched of our key contends is to raise the environmental awareness when people buy and use mobile phones. With this in mind GreenHeart was created as a way of providing a comprehensive approach to building and communicating a more sustainable business. GreenHeart is all about giving consumers a greener choice. We are committed to lowering the overall environmental impact of our products by implementing green initiatives across the portfolio without compromising on features, functionality or design.From the very beginning, with the launch of the Sony Ericsson C901 GreenHeart in 2009, the intention was to make every Sony Ericsson phone and accessory a GreenHeart p roduct. For us GreenHeart is not a competition to produce the greenest products, it is an initiative to remedy our entire portfolio and make a confirmative impact on the environment. We want to ensure that every Sony Ericsson phone and accessory includes GreenHeart credentials and, step-by-step we are working towards this goal. conception fruit sum GreenHeart In 2011 we implemented GreenHeart to our core analysis portfolio.With Xperia neo, Xperia neo V, Xperia pro, Xperia mini and Xperia mini pro we offer more mapping oddity of Life eco-friendly smartphones on the Android platform. The back covers of the 2011 Xperia Greenheart smartphones contain 50% 70% re apply plastics, which pattern end product helps to keep abreast scarce natural resources and constrict picture the use of oil based virgin plastics. We have worked hard to use waterborne paints in as many GreenHeart deoxycytidine monophosphate footprint products as assertable, which significantly lower emissions of vaporific Organic Compounds (VOC) compared to Use hold back of Life solvent-based paints.From the beginning of 2011, all of our new headsets and chargers were GreenHeart compliant. Our headsets use recycled plastics and our chargers fulfil goose egg Star V requirements and have cast mathematical product a no-load index finger expending of ? 30 mW. fork over As a testament to our GreenHeart credentials and our Recycling commitment to continually improve the environmental impact of our phones, during 2011 Sony Ericsson Use Xperia mini received the EISA Green Smart retrieve 2011 2012 award. Design Production tack on Life cycle land up of Life aggregate control Use repeal of LifeEnergy consumption is a hot topic amongst users of smart phones and thats where the Sony Ericsson XperiaDesign mini Production outperforms the direct competition, be it employ as a mobile return phone, music machine, mobile internet device or even vulnerability camera. Recycling by SIMS Mirec R ecycling Solutions, CSR the worlds largest electrical and electronics recovery and cycle company, clearly shows that when it comes to Use chemical analyses, the Sony Ericsson Xperia mini scores final stage of Life best also. Despite its compact size and cant, the Sony Ericsson Xperia mini is a clear Green winner in the mobile Design phone market of to sidereal day.Production http//www. eisa. eu/award/56/european-green-smartphone-2011-2012. html Our Use fork up grinder sack of Life Design Production bring home the bacon health Use destruction of Life Design Production release 8 2011 Sustainability Report Community GreenHeart engagement Use courser rating ? 0. 03 W No-load power consumption score chart 0. 03 to 0. 15 W 0. 15 to 0. 25 W ? 0. 03 W We have also introduced environmentally sure package concepts for our accessory products. During 2011, we replaced all our plastic blister packaging with other more faculty efficient solutions.Also, we reduced the packaging ma terial by up to 30% and are using up to 50% little boxes in comparison to 2010. Finally, to save natural resources we do not tolerate No stars extended melodic theme manuals and CDs with our phones. By replacing paper manuals with an electronic in-phone version, we have saved near 350 tons of paper per million phones produced. This is equivalent weight to 13,000 trees and 75,000 cubic meters of water. 0. 250. 03 to 0. 15 W to 0. 35 W to 0. 5 W 0. 350. 15 to 0. 25 W 0. 5 0. 25 to 0. 35 W W 0. 35 to 0. 5 W No stars 0. 5 W Mobile whirl Charger Energy Mobile whirlIPP project degree 1 Voluntary Agreement EU and application IPP project Phase 1 Agreement EU and Industry Voluntary manufacturing business/Producer Sony Ericsson shaper/Producer Sony Ericsson Model EP-800 Model No-load consumption ? 30mW EP-300 No-load consumption 30 mW Charger Energy Mobile Device Charger Energy Mobile Device Voluntary Agreement EU and Industry IPP Voluntary Phase 1 EU and Industry project Agre ement Manufacturer/Producer Sony Ericsson Manufacturer/Producer Sony Ericsson Model CST-15 Model No-load consumption CST-15 60 mW No-load consumption 60 mW IPP project Phase 1Charger Energy Mobile Device Energy Mobile Device Charger Charger Energy Voluntary Agreement EU Voluntary Agreement EU and Industry Charger Energy and Industry Charger Energy IPP project Phase 1 IPP project Phase 1 Mobile Device Mobile Device Mobile Device Mobile Device Charger Energy Voluntary Agreement EU and Industry IPP project Phase 1 Charger Energy 2011 Sustainability Report GreenHeart 9 GreenHeart Consumers have high expectations of our products and it is important that the packaging reflects the overall experience of the phone.But packaging is also key to achieving a positive environmental impact and we have optimised the packaging of our products to make them more eco-friendly. We single use reusable packaging materials and all packaging parts can be unconnected to facilitate recycle. Minimised pac kaging allows us to send more phones within each shipment, cutting down ascorbic acidic acid brag from transportation and saving non-renewable fuels. All our phone packaging boxes are make from paper and we are able to hypnotism the origin of our virgin paper material. Whenever technically possible we use ink and varnish which is solvent- let go of and vegetable oil based ink.Design Production release Life cycle analysis Use closure of Life Life cycle analysis Working with the life cycle perspective our products When we assess the impact our products have on the environment, we look at the whole life cycle. The journey begins with the sourcing of materials, component manufacturing and product assembly. The products are then shipped to customers around the world and reach the end of their journey in the hands of consumers. With the availability of software updates, the aliveness of the phone can be prolonged but eventually a consumer will more than likely purchase a new handse t.As a responsible consumer, he or she will recycle the old phone so that the materials can be used to make new products. The life cycle description above, gives a very brief introduction to what of necessity to be considered when analysing the impact that a product has on the environment. Key factors in this process include substance control, limiting nursery burn out emissions and change magnitude cycle but it is also about people and having a positive social impact on the world. Sony Ericsson works hard to address all of these elements and to contribute to society through community engagement activities.Design Production planning carbon copy footprint for each s chain is measured or estimated footprint based on common behaviour and practices. All of these figures are added unneurotic and the total Use represents the overall environmental impact of the product. At Sony Ericsson we send-off completed a full life cycle analysis (LCA) Design in 2008 on a W890*. That work res ulted in an LCA model Production that we still use innately today to measure and keep cover up of the carbon footprint of our products. Carbon set aside of Life communicateLife cycle analysis Life cycle assessment of our phones One way of measuring the impact a product has on the environment is to calculate its carbon footprint. This elbow room that each course of the products life is analysed and a The LCA that we conduct on our products is based on a three year life expectancy. As shown in the figures, the Use End of Life biggest impact area is the component manufacturing. This is because the manufacturing of electronic components, e limitedly integrated circuits and displays, is very energy intensive.The sulphur largest impact isDesign the Production user phase which includes the energy that the end user consumes to charge the phone. As you can see, the user Supply Substance phase for W890 creates a slightly larger impact than for control Xperia arc. The difference is hum iliated tho and the reason it isnt greater is that even though we have worked hard to Use End of Life reduce the energy consumption of our chargers, the fact that a smartphone has a greater functionality increases its energy consumption.For W890, the transportation of the Design components and the phones has the third biggest impact, Production while for Xperia arc, the third biggest impact area is the Supply raw material extraction. The reason that the transportation impact is lower for Xperia arc is largely due CSR to Sony Ericssons expediency work with reducing packaging and removing materials such(prenominal) as CDs and extended Use End of Life paper manuals. Design Production Supply Recycling Our pulverisation Use End of Life Design Production Supply health Use End of Life Design Production SupplyCommunity engagement Use End of Life *In a formal Critical go over Panel carried out in 2010 at The Royal Institute of Technology (KTH) in Sweden and chaired by The Swedish enviro nmental Research Institute (IVL), it was found that the overall remark and review process for the Sony Ericsson W890 life cycle analysis was excellent and in full form with the ISO 14040 series models. 10 2011 Sustainability Report Life cycle analysis Here are some examples to give an indication of how the LCA and the carbon footprint differ between some Sony Ericsson products.Results cannot be directly compared to other manufacturers as there is currently no common model used to calculate them. Xperia arc 31kg carbon dioxide equivalents Xperia mini 28kg CO2 equivalents Sony Ericsson txt 19kg CO2 equivalents Sony Ericsson W890 24kg CO2 equivalents The figures above clearly show that high-end phones like Xperia arc habitually have a higher carbon footprint than low end phones such as Sony Ericsson txt or the W890. Smartphones are high end phones, and as we commit to expanding our smartphone range we realise that addressing the carbon footprint of smartphones is going to be a growing challenge for us.In the short term, this is resulting in an increase environmental impact, however we are keeping track of this and are working to find sustainable solutions. W890 LCA result 2008 16% 8% 2% 4% Raw material extraction member manufacture Transportation Sony Ericsson Activities 14% 56% Phone assembly, testing and warehousing Usage Xperia arc LCA result 2011 2% 3% 8% 15% 9% Raw material extraction Component manufacture Transportation Sony Ericsson Activities Phone assembly, testing and warehousing Usage Our goalIn 2008, Sony Ericsson set a goal to reduce the babys room gas emissions from the full life cycle of our products by 15% by 2015, based on 2008 levels. In 2008, the total emissions of carbon dioxide equivalents were 2,036,165 tonnes. In 2011 that number was reduced to 1,018,400 tonnes CO2 equivalents, equalling a reduction of 50%. As these absolute figures correlate to sales it is important to continue to localize on reducing the carbon emissions for each individualistic product to reach our long term goal. 63% 2011 Sustainability Report Life cycle analysis 11 Life cycle analysisDesign Production Supply Carbon footprint Use End of Life Carbon footprint Our carbon footprint As we have explained in the previous LCA section, one of the tools we use to measure the impact Sony Ericssons products have on the environment is by calculating their carbon footprint. We also use this methodology for our business activities which includes keeping track of and reporting our direct and indirect greenhouse gas emissions according to the Greenhouse Gas Protocol (GHG Protocol). Design Production Supply Our goal Recycling End of Life Carbon footprintThe GHG Protocol defines three background signals of how companies should report their greenhouse gas emissions. Scope 1 is for direct greenhouse gas emissions that come from sources that the company owns or controls. Scope 2 is for indirect greenhouse gas emissions from purchased electricity whic h includes purchased electricity, steam, heating and cooling. Scope 3 is nonobligatory and is used for reporting other big indirect greenhouse gas emissions. Under Scope 1, Sony Ericsson reports fugitive greenhouse gas emissions from air learn equipment and emissions from employee run short in company ehicles. Under Scope 2 we report greenhouse gas emissions from purchased electricity, steam, heating and cooling for our manufacturing site and offices. We also cull to report Scope 3, under which we report greenhouse gas emissions from business perish and logistics. In 2008, Sony Ericsson set the goal to reduce the Use greenhouse gas emissions from our internal activities by 20% by 2015, using the 2008 levels as the baseline. The internal activities are defined as Scope 1 and 2 emissions Design and the emissions from business travel.In 2010 we had Production reduced our greenhouse gas emissions by approximately 11%. In 2011, we are at approximately the resembling level, Substanc e 10% compared to the baseline, but we are still confident control in viewing our 2015 bell ringer. Supply Use End of Life As seen in the tables, emissions from logistics and business travel decreased over 2011, while emissions from manufacturing and Sony Ericsson offices, Scopes Design 1 and 2, remain about the same. The drop in the logistics Production figures is partly due to Sony Ericssons transformation to Supply a smartphone only business developing fewer low-end phones.To reach our 2015 target, we need to reduce our CSR Scope 1 and Scope 2 emissions as well as our business travel emissions. We are currently half way to meeting our Use target and ready to take on the challenge of further reducing End of Life our emissions. Over the course of 2011 further actions were taken and initiatives were put in place to achieve this Design target. A brief summary of these can be found in the paragraph Production Supply to a lower place. We are committed to continue these in 2012 and believe that they will help us reach our target. OurDuring 2011 we worked with our transport providers to find ways to reduce our carbon emissions for Use logistics, as well End of Life as initiating a site review project to conduct environmental reviews of our office sites. The aim is to identify improvement areas and to make each site more sustainable. Design Production Going into 2012 we will continue this work and strive to lessen the environmental impact from all of our offices and Supply transportation activities. factory Health renewable energy and green buildings Currently Sony Ericsson uses 100% renewable energy for our sites in Sweden.Lund, Sweden, is Sony Ericssons biggest site and the renewable energy used there and Design at our other Swedish site totals approximately 26% of Production all the electricity used by Sony Ericsson. The renewable electricity is informed by the Swedish Society for Nature Community Conservation and is made exclusively from renewable engageme nt energy sources, such as hydropower and power from biomass. Sony Ericsson strongly believes in sustainability Use and this is reflected when we choose our office buildings and was a key consideration when Sony Ericsson moved into a new building in Atlanta, USA.One of the criteria in the search for the building was that it should have a Leadership in Energy and milieual Design (LEED) certification. The building that was chosen not only has a LEED Gold certificate which is the second highest LEED certification, but Sony Ericsson also made sure to certify the tenant fit-out which received a LEED Gold certificate. Use End of Life Supply End of Life 12 2011 Sustainability Report Carbon footprint Carbon footprint figures kg CO2 Offices and In-house manufacturing Business travel Logistics TotalScope 3 contribute (Scope 1, 2 & 3) Scope 1 Scope 2 Scope 3 Scope 3 2008 573,431 36,366,259 26,378,287 189,643,325 216,021,612 252,961,302 2009 1,098,395 33,535,653 19,705,217 120,683,029 140,38 8,246 175,022,294 2010 564,369 33,009,027 22,569,047 89,388,498 111,957,545 145,530,941 2011 759,230 33,589,827 22,447,594 56,561,422 79,009,016 113,358,074 kg CO2 TOTAL of SE internal activities (Scope 1, 2, 3 excl. logistics) Yearly reduction result (%) of SE internal activities (Scope 1, 2, 3 excl. logistics) Reduction result (%) of SE internal activities against the target baseline 2008 (Scope 1, 2, 3 excl.Logistics) 2008 63,317,977 N/A N/A 2009 54,339,265 -14% -14% 2010 56,142,443 3% -11% 2011 56,796,651 1% -10% Renewable energy For sites Of all purchased electricity 2007 2008 2009 2010 2011 38% 42% 44% 53% 47% 23% 25% 29% 31% 26% Total absolute results Scope 1 and 2 (In-house manufacturing + Sony Ericsson offices) kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 -6% -9% 2% -7% Total absolute results Scope 1, 2 & 3 (manufacturing, Sony Ericsson offices, business travel, logistics) kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 31% -42% -22% -55% Scope 1 and 2 In-house manfacturing kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 Sony Ericsson offices kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 -1% -13% 8% -6% -9% -7% -1% -8% Scope 3 Business travel kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 Logistics kg CO2 absolute 2008 2009 2008 2010 2010 2011 2008 2011 -36% -53% -37% -70% -25% -14% -1% -15% NOTE The 2008 (baseline), 2009 and 2010 selective information has been updated as a result of error corrections and better data lay inion.This explains the increased figures for the Sony Ericsson offices and the decreased figures for renewable energy, compared to the results presented in earlier reports. 2011 Sustainability Report Carbon footprint 13 Carbon footprint Design Production Supply Recycling Use End of Life Recycling Too cute to throw away Our phones remain valuable assets even after the end of their useful life, thanks to the materials contained within them. Those materials, when used again, reduce the need for minelaying and further depleting the Earths resources.We have been helping to facilitate this cycle journey since 2008. 0 20 40 Design Production Supply Substance Number of countries covered bycontrol recycle information 2009 2011 Use 60 80 100 End of Life Design Supply January 2009 January 2010 January 2011 December 2011 6 8 8 9 29 30 32 Use Production59 Why recycle? When not properly taken care of, waste can have negative impacts on both human health and the environment. However, there is a way to avoid these negative effects as well as to recover valuable materials (especially metals) through controlled recycling.Recycling can significantly reduce the demand for virgin metals and contribute to reducing greenhouse gas emissions from the mining and primary production of precious metals both very CO2 intensive activities. Additionally, by reducing the need for landfills, recycling makes it possible to use the land in a better way so it does not become redundant wasteland. 58 55 CSR End of Life Recycling General information Third party agreement Sony Ericssons own systems Production Supply DesignOur We aim to increase direct collection from end users, with a factory Recycling facts & figures Although mobile phones hold big potential for material and value recovery at their end-of-life, they are rarely recycled. Sony Ericsson set out to change this with our Global Take-Back programme, which we launched in 2008. The starting point was establishing the Global Environmental Warranty guaranteeing environmentally sound recycling of phones roll up by us. In the conterminous stage we established and increased the number of recycling collection schemes.However, we soon recognised that to better resist our consumers we also needed to raise awareness of recycling in general and of our Global Take-Back programme. To achieve this we set out to provide readily addressable and easy-to-understand information on local recycling pos sibilities www. sonyericsson. com/recycle. We also provide recycling information with our products, and all of our call centre agents are trained to termination recycling-related questions. We have come a long way since we started this initiative with only six countries.Today we provide information on recycling schemes in 41 countries, nine of which are run by or in co-operation with Sony Ericsson with approximately 500 collection and information points or pre-paid collection initiatives. In the other 32 countries we erect and direct our users to industry, municipality and privately owned recycling schemes. focus on countries that currently do not have any recycling Use incarnate initiatives in place. One of our activities, which began in 2011, aims to increase recycling collection through free postal return.Production Since we started the recycling collection initiative, the volumes urbane by Sony Ericsson have grown from approximately 800,000 in 2009 to over one million in 201 1. Design End of Life Supply Health Number of phones collected Use by Sony Ericsson 2009 2011 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 2009 2010 2011 Production Total Design End of Life annually Community engagement Total accumulated Supply Use End of Life It is important to note that these volumes constitute only a fraction of all collected Sony Ericsson phones.The total figure of all recycled Sony Ericsson phones includes the high volume of phones handled within external recycling systems, by industry and charities, partially with Sony Ericssons support. Of course in separate to successfully drive recycling, actions must start at home. Thanks to company-wide efforts, recycling has become part of our employees everyday lives and way of thinking. Internally at Sony Ericsson offices, we provide collection bins and have processes in place to allow our employees to easily recycle both phones and accessories. 14 2011 Sustainability Report Recycling Made to be recycledOur p hones are designed to last and they undergo rigorous quality tests before macrocosm released to the market, but at some point all phones must reach the end of their life. All collected devices, whether from our customers or our employees, are processed by our designated recycling partners, who have been carefully chosen on the basis of the security and control of handled material and their environmental credentials. The recycling process, which was co-designed by Sony Ericsson with our recycling partners, delivers not only highly effective material and components recovery but also stoped reporting. mproper disposal of electronic waste in developing countries. We do not refurbish collected products as we believe that end-of-life devices are best used for material and components recovery. We encourage consumers to recycle Sony Ericsson phones wherever possible. Another challenge is how to measure the volumes of phones captured and recycled in systems other than our own. This is caus ed by the fact that most of these schemes collect mobile phones in a mixed stream of small electronics and IT equipment. We are working with the schemes where we participate to address this issue.Challenges Only an estimated 3% of all noncurrent phones will be recycled, the rest will end up, at to the lowest degree initially, in storage. Currently recycling has strong competition there are many companies buying mobile phones for refurbishing and re-sale. Revenue from selling repaired end-of-life phones generates at least ten times their recycling value this is driving the sales of an estimated several(prenominal) hundred million refurbished phones a year. While we support the principle of reuse, we are concerned with the quality and safety of these products, as well as with issues aroundWhat can be reused? The phone housing is mostly made of high stray plastic or metal alloys, both of these types of materials can be recycled into several(a) products Some parts and components , such as LCDs or cameras, can be reused in other electronic products Gold, silver, platinum and copper can be recovered through smelting processes and reused in electronic products or for jewellery 2011 Sustainability Report Recycling 15 Recycling Design Production Supply Substance control Use End of Life Substance control synthetic rubber and secure materials in our productsSony Ericsson has a strong commitment to manufacture products with materials and substances that are safe and secure to our common earth and following generations. Sony Ericsson works to reduce the impact of our products, through the whole life cycle. We recognise the importance of ensuring that chemicals used in our manufacturing processes are controlled, monitor lizarded and not released in a way that has a negative impact on the environment. Sony Ericsson strives to unceasingly identify and develop alternatives to potentially hazardous and diminutive substances, see figure below.We are committed to cea selessly improve our environmental impact and this is mirrored in our daily work with sustainable work-flows that are aimed at creating a sustainable innovative leadership. continual improvement Sustainable innovative leadership Design Production Supply CSR Hazardous Chemicals Substitution and Elimination at an event in Shenzhen, China organised by Greenpeace due east Asia, Chemsec and BSR. Use End of Life Substance control Sony Ericsson also reached out to manufacturers from a wide range of industries at a business seminar Design Production in Shenzhen, China, co-organised by Greenpeace East Asia, ChemSec and BSR.At the seminar, Sony Ericsson Supply Our introduced its phase-out programs and material factory declaration systems. It is important that experience gained from one industry on hazardous substance Use End of Life phase-out can be passed on to other industries that are facing similar challenges. It will help inspire and facilitate the establishment of similar programs wit hin Design other sectors, Tianjie Ma, Head of Toxics Campaign, Production Greenpeace East Asia Supply Step2 Review by 3rd party on the performance Publicly disclose report & the goals fulfilment on progress towards goals Step4Step3 Sony Ericssons environmental working procedures have Health been recognised by the United Nations Environment Programme2 (UNEP) as well as a number of administration and Use non-governmental organisations. In 2011, Sony Ericsson was engaged in the UNEP work within the Strategic Approach to internationalistic Chemicals Management3 (SAICM) and Chemicals in Products (CiP) to reduceDesign Production the use of substances of concern in products. Compliance curb process End of Life Supply Publicly share internal guidelines & set goals Step1 Full Disclosure Materials resolutions Chemical AnalysisSony Ericsson has engaged Environmental Heroes, such as our environmental coordinators, throughout the organisation to ensure that we consistently meet the high requ irements we have set ourselves. They also make sure that our partners and suppliers fulfil our tough requirements, and drive the process of replacing hazardous and critical substances. One of the key documents we highlight to our partners, suppliers, factories and customers is the Sony Ericsson List of illegalize and Restricted Substances. This document, which goes beyond commanding legal regulations, sets out our environmental targets for replacing banned and restricted substances.The document is continuously updated and new substances added as required. For every phone model we put on the market a specific Environmental Declaration is usable for transfer from our website. These documents detail various aspects of each phone including material content, energy consumption, battery, packaging and recycling information. Sony Ericsson is constantly working with non-governmental organisations, industry bodies and relevant authorities to identify areas where we can lower the environ mental impact of our products.An example of this pro-active collaborationism was shown when we joined a seminar on the topic 16 Identifying materials and substances in the supply chain Our Environmental Design Review process is intended to ensure that we meet legal and internal requirements to prevent the distribution of hazardous and critical substances in our products. This is further illustrated in the pictures above and below. In 2008 we launched our Compliance examine System, a database which contains information from external sources and suppliers that is linked to Sony Ericssons product life management system.Full material declarations are required from suppliers to meet industry standard IPC-1752. It is through this mechanism that all phones and accessories are thoroughly screened. They are also tested by third-party laboratories for chemical content before going to market. 2011 Sustainability Report Substance control Environmental Design Review Environmental Declaration Establish internal chemical policy guidelines & procedures The Sony Ericsson Lists of banned and Restricted Substances Environmental Declaration on every Sony Ericsson phoneCommunity engagement Customer Requirements, Regulation, Strategies, Goals and Targets Use Banned and Restricted Substance List End of Life Design for Environment Substance control procedures SEMC request CuO Al 2 O3 O(CC)C=O 26. 5 % 89-27-6 Fe 3. 89 % 0. 56 % Pass Environmental declaration By clearly articulating our requirements to our first class suppliers, Sony Ericsson creates a system whereby our suppliers and their suppliers systematically phase out hazardous and critical substances. Phase out of critical substancesBFRs Phase out in boards, casing, cables Lead Phase out polyvinyl chloride Phase out Beryllium Phase out Organic bromine & chlorine compounds ROHS Compliant 2005 REACH Candidate Substance Substance control control Sony Ericsson is one step ahead Sony Ericsson products are compliant with applica ble laws and regulations including the EU Restriction of Hazardous Substances (RoHS and RoHS 2) and REACH (Registration, Evaluation and Authorisation of Chemicals). We believe the electronics industry has a responsibility to proactively find substitutes to replace brominated flame retardants (BFR) and other critical halogens, PVC and critical phthalates.Sony Ericsson started phasing out BFRs early in 2000 and our new products for 2012 and onwards will be BFR free. All new Sony Ericsson products are phthalate free, with regard to those phthalates targeted and regulated by the EU, but we are striving to go beyond the legal requirements and aim to phase out all phthalates from our products soon. The next step in our phase out programme is to work to clear up all organic brominated and chlorine compounds in our products. ALL phthalates Phase outAntimony and tin organics Phase out 96 06 07 08 09 10 11 Sony Ericsson has been successful in phasing out critical substances. Today we are pro ud to say that we are free from brominated flame retardants (BFR), PVC, beryllium and for part of our portfolio we are also free of antimony, phthalates and organic bromine and chlorine compounds. The phase out procedure can be seen in the figure above. 2 3 http//www. unep. org SAICM was authentic by a multi-stakeholder and multi-sectoral Preparatory Committee.It supports the achievement of the goal agreed at the 2002 Johannesburg being Summit on Sustainable discipline of ensuring that, by the year 2020, chemicals are produced and used in ways that minimize significant adverse impacts on the environment and human health. CiP which is driven by SAICM, aims to ensure , that information is procurable and transmitted through the production chain for the benefit of multiple stakeholders. 2011 Sustainability Report Substance control 17 Substance control CuO 125-63-2 87-32-8 Full material declaration Au 1. 2 % 109-94-4 Al 1$ 3 + 4 2 Compliance check (RoHS, Reach) Design Production Sup ply CSR Use End of Life Supply chain We are continuously evolving our approach towards supply chain corporate social responsibility Sony Ericsson believes in respect for human rights and the honorable treatment of all employees, both internally and in our wider supply chain, because we think that everybody in the value chain has the same rights and responsibilities. Our supplier Social Responsibility Code (Supplier Code) is in place to ensure that our value and principles are driven through the entire supply chain.From our work with suppliers we have learned that both a thorough understanding by suppliers and long term engagement by Sony Ericsson are required in order to build up continuous positive changes in the supply chain. In 2011, Sony Ericsson continued with our strategy of social responsibility engagement by carrying out a number of detailed assessments across our suppliers sites by internal CSR specialists. In total, 77 visits were made to 41 sites around the world includi ng component suppliers and production sites.Of the suppliers we visited in 2011 about 76% received a second visit or more, indicating our efforts and focus in providing sufficient education on our social responsibility requirements and on building a relationship of trust with our suppliers. The number of CSR visits and percentage of re-visits 2009 Number of Visits % of re-visit 36 75% 2010 47 74% 2011 77 76% Design Production Supply Concerns about raw materials Our factory Sony Ericsson shares concerns surrounding raw material Use End of Life and mineral extraction activities in the Democratic Republic of the Congo (DRC) and its neighbouring countries.Sony Ericsson is committed to finding effective solutions to Design concerns surrounding raw material extractions and our Production approach to these issues is twofold. Not only do we Supply assess our first tier suppliers for their understanding of Health and conformance with our Supplier Social Responsibility Code, but also we work with the wider industry to support initiatives such as the divergence Free Smelter program Use End of Life developed by the Global e-Sustainability Initiative (GeSI) and Electronics Industry Citizenship Coalition (EICC).In 2011, we participated in a number of discussions held Design Production by the GeSI/EICC Supply Chain/Extractives working group and by the Organisation for Economic Co-operation and Supply Community Development (OECD) on the OECD Due Diligence Guidance for Responsible Supply shackles of Mineralsengagement from ConflictAffected and High-Risk Areas to help tackle this issue. Use End of Life Supply chain The more suppliers understand our requirements, the more we start to see positive improvements from suppliers themselves.In 2011 for the first time, the category of Corporate Social Responsibility became a part of the Supplier Awards given to suppliers for their performance over the year. The supplier, who was awarded in the Corporate Social Responsibility categor y, was chosen due to its clear support of and dedication to supplier responsibility during 2011. In order to strengthen the internal knowledge of our social responsibility policies and requirements within our supply chain, Sony Ericsson has developed an internal online training course.The aim of this course is to provide our employees with the opportunity to learn about our essential values in this area and raise awareness of the practices they may encounter at our supplier sites. The contents of the training include information on fair working conditions, health and safety, environmental management and anti-corruption. 18 2011 Sustainability Report Supply chain Design Production Supply Our factory Use End of Life Our factory Beijing SE Potevio Mobile Communications Co. , Ltd. is Sony Ericssons main production and distribution centre and only in-house manufacturing facility.Beijing SE Potevio Mobile Communications Co. , Ltd. (BMC) is jointly owned by Sony Ericsson and local partner s China Potevio and Nanjing lesser panda Electronics Group, two of the largest companies in the Chinese electronics telecommunications industry. Design Production Supply Our carbon footprint figures for manufacturing Health for Sony Ericsson as a whole reflect the overall reduction in electricity and steam consumption. However, an increasingly Use End of Life important factor and resource is water and its consumption. The table below shows how BMC has lowered its water consumption between 2008 and 2011.Design Production Factory piddle Consumption (ton) Compared to 2008 (%) Compared to 2009 (%) Compared to 2010 (%) 2008 156,713 N/A N/A N/A 2009 129,940 -17% N/A N/A We take environmental, health and safety management very seriously. As such, we have four different management systems with integrated processes and procedures to, among other things, manage documents, control internal audits, ensure compliance with regulations, set corrective actions and put in place continuous improvem ent activities for environmental, health and safety management.In this way we ensure that environmental and social factors are an integrated part of our daily operations and business practices at the factory. Sony Ericsson requires all manufacturing sites, including the BMC facility, and suppliers to have an Environmental Management System such as ISO 14001 or equivalent and a Health and Safety Management System such as OHSAS 18001 or equivalent in place. BMC has been certified for ISO 14001 since 1999 and for OHSAS 18001 since 2009 by Det Norske Veritas (DNV). All of our activities are audited and certified by Det Norske Veritas (DNV) in accordance with ISO 90012008 (Quality Management Systems).Twice a year, BMC internally reviews and evaluates its compliance to all applicable laws and regulations according to its EHS Management Systems, additionally all environmental aspects and health and safety hazards are also place and assessed to evaluate their impact in normal and potentia l emergency situations. harmonise to the risk value, significant hazards are identified and activities for reducing and controlling their impact are worked out. BMC also receives a periodical EHS audit twice a year by the external party DNV. 2% N/A -7% -8% CSR activitiesOur factory is regularly assessed against our Supplier Social Responsibility Code for labour, health and safety aspects. As part of and to complement this assessment, BMC initiated its first self-assessment in 2008 and now updates yearly. The last update was carried out in Q4 2011. Since 2008 BMC has been subscribed to the ElectronicTool for Accountable Supply Chains (E-TASC), to easily share Sony Ericssons CSR status in its factory operations with operators. E-TASC requests information on environmental practices, health and safety standards, ethical conduct and human rights. 2011 Sustainability Report Our factory 9 Our factory Environmental, Health & Safety (EHS) Management Systems Community 132,340 121,246 engage ment Use -16% 2010 2011 Supply -23% End of Life Design Production Supply Health Use End of Life Health Electromagnetic fields and particular(prenominal) Absorption evaluate (SAR) At Sony Ericsson we acknowledge community concerns around electromagnetic fields and Specific Absorption Rates and the potential public health effects. We support and monitor the independent research and investigations conducted by the World Health Organisation (WHO). However, to protect the independence of the studies we are not actively involved in them.Some people are concerned that communicate waves (electromagnetic fields, also known as EMF) from mobile phones and base stations may cause health problems. The overwhelming weight of scientific evidence, however, shows no association. The Specific Absorption Rate (SAR) is the unit of measuring employed in the exposure guidelines for mobile phones and other specified radio equipment. Before Sony Ericsson releases a mobile phone model to the market we c onduct tests to ensure that the handset complies with the SAR limit established by the relevant authorities.All information on SAR and Sony Ericsson products can be found on our website including reported SAR levels for each of our handsets. Please visit www. sonyericsson. com/health for more information. Design Production Supply Community engagement Use End of Life Health nickel Following concerns raised around the potential risk of nickel cause irritation for people with sensitive skin, Sony Ericsson has removed nickel from contact surfaces. In 2008, Sony Ericsson prohibited nickel in parts that come into contact with the user during normal use. Our commitment to you All of our products have complete Environmental Declarations.These detail the material content of each Sony Ericsson device and are available for download from our website www. sonyericsson. com/support 20 2011 Sustainability Report Health Community engagement response to the disaster in Japan On March 11 2011, an temblor measuring 9. 0 on the Richter scale which then also generated a 30m tsunami hit the Tohoku region of Japan. The fatalities reached 15,000 with more than 3,000 missing. With our Japanese heritage it was a great shock for Sony Ericsson employees to experience the earthquake in Tokyo and then hear the news around the world.However, as soon the news spread, our employees galvanised to offer bequests, unpaid worker their time and contribute in any way possible to support the disaster relief effort. Matching gifts to Red Cross Japan flat after the disaster, Sony Ericsson Japan participated in Sonys matching gifts program for the accident Relief Fund for Victims of the Great Tohoku Earthquake. In just three weeks Sony Ericsson Japan raised over 5. 6 million JPY. Together with the amount collected from Sony employees in Japan, funds raised were donated to the Central Community Chest of Japan and delivered directly to the disaster victims.Outside of Japan, Sony Ericsson donated 75,000 EUR to the Japanese Red Cross. This lump sum donation was in addition to donations made by our parent companies Sony and Ericsson to a number of local charities. Playing tennis to raise funds for Japan disaster relief At the Sony Ericsson Open in Miami, Florida, USA in March, Sony Ericsson participated in a three-way fund raising initiative for the victims of the Japan earthquake and tsunami disaster, dubbed lawn tennis for Japan, featuring the stars of the Womens Tennis Association (WTA) and the Association of Tennis Professionals (ATP) World Tour.Through collecting donations from the audience, sale of special edition T-shirts and a munificence gala dinner, more than 300,000 USD was raised for the Japanese Red Cross, including a 50,000 USD division from Sony Ericsson. Restart Japan project Throughout the course of 2011, Sony Ericsson Japan continuously encouraged various charity programs internally and externally to support the Tohoku earthquake victims through the Restar t Japan Fund. The Fund was established by action the Children Japan (SCJ) in cooperation with Sony Corporation to support children the foundations of Japans future who suffered as a result of the disaster.As of November 2011, Sony Ericsson Japan had raised over 6. 2 million JPY in total for the Restart Japan Fund. To raise donations, Sony Ericsson Japan held internal employee events as well as encouraging customers to support activities. four kinds of special mobile phone straps were designed to inspire the recovery of Japan. The straps, designed by two designers who live in the Miyagi prefecture where the earthquake and tsunami hit, were presented to our customers who purchased accessory products from the Sony Ericsson chisel in and added a donation with their purchase.All the donations were then fully donated to the Restart Japan Fund. 2011 Sustainability Report Community engagement 21 Community engagement tenth day of remembrance celebrations around the world Community enga gement In October 2011, Sony Ericsson go ond its tenth year as a joint venture between Sony Corporation and Ericsson and each regional office was tasked with planning an innovative way to celebrate the 10th anniversary. In the Asia Pacific region employees chose to celebrate Sony Ericssons 10th nniversary by giving back to the community. You can read more about what our employees in Indonesia, Malaysia and Singapore did below Indonesia The team in Indonesia put together a charity program for a school for under-privileged children in the Depok suburb of Jakarta. This included classroom makeovers, book cases, school supplies, art and craft materials and robust snacks. The team also spent a day with the children, taking part in various games, entertainment and fun activities.Singapore In Singapore, on kinfolk 30, 2011 39 Sony Ericsson volunteers spent a fun-filled day with 249 students and 62 staff at the LEE KONG CHIAN GARDENS SCHOOL (LGS), one of MINDs special education schools. With a history that dates back to 1970, LGS is committed to teach, equip and train intellectually disabled pupils, enabling them to have a productive and purpose-made life. The team organised a childrens carnival for the students at LSG with a huge range of activities including a bouncy castle, tug-of-war, various games stalls and soccer games.At the end of the carnival, each child was presented with a goodie bag to remember the day by. Engaging in local schools China consent School labor Over the past few years, Sony Ericsson has worked to promote charity in China, with a particular focus on the development of education through the believe School project. In 2009 and 2010, Sony Ericsson funded the building of two Hope Primary Schools, one in the Sichuan Province and one in the Shanxi Province. In 2011, we continued to support the Hope School project by funding another Hope School in the Hebei Province.Malaysia Employees in Malaysia partnered with KSK, a charitable non-profit o rganisation set up to feed the needy and homeless in urban Kuala Lumpur. likewise contributing as a sponsor, the team also spent a day as volunteers preparing and packing food in the kitchen and then send the food out to the slum areas in the city. In addition, employees from Sony Ericsson China visited the Chan Lin township Primary School in Cang Xi County in the Sichuan Province for a donation ceremony and to present the students with invitation letters to participate in the thirty-first Beijing Marathon.The marathon was held on October 16, 2011 with 10 students from Sony Ericsson Hope Schools in inelegant areas of Sichuan, Qinghai, and Shanxi provinces and Sony Ericsson employees also participating. All students and Sony Ericsson employees finished their target routes successfully and afterwards, the students were invited to stay with Sony Ericsson emplo